It is a customer support and ticketing software that supports several support channels including phone, email, like chat, social media, online tickets, and more. :) Or how can they be prepared for a new interface or features or whatever else. Jokes just should be relevant and not offensive. 4. For example, you may send an email to boost activity from a dwindling account. 9 Email Marketing Examples from SaaS Providers Wistia’s Creative Welcome Email. This upgrade email is here to allay any worries and show the customer what is to come. Follow-up personally with VIP customers who’ve canceled. If you are interested to learn more about survey emails, check our article on 10 Best Practices to Create Survey Invitation Emails. Of course, my distinguished reader, to internalize the mentioned above information, I’ve prepared a few examples which I really enjoy. Hi Mark, Thom mentioned that you are looking for a reliable person to build a website for you. 11 Best Welcome Email Template Examples—To Get inspired for your email design and messaging We’ve collected 11 examples of best welcome emails used by companies from different industries. What you can learn: After the trial of your software, you need to send a nurturing email to your customer and show what options they have for the future. Oboarding email examples and analysis from 10 top SaaS free trial series . Sometimes in emails of this type, companies review the way clients used their tool. The fact that all one extra free week takes is a simple click feels like a nice gift. It’s not about telling lies but showing what you’re really worth. You can use the ready-made template below. 68 Comments-Last updated on July 10, 2020 By Dmitry Dragilev-Cold Email, Email Pitches. When getting set up with file-sharing and digital asset management system Box, one... 3. Despite what I said in the previous bullet (focus on customers), sometimes it’s good to be selfish. There are different channels through which you can build a dialogue with your customers, but for SaaS businesses one of the most crucial is email. Think: if you just yell from every email “Hey, you! Also, you can share useful material from other sources, for example, your partners' blog, the ones you trust. Not just that my editor would fire me, but mostly because I want to help every fella to see in detail the advantages of the SaaS email types. Boosting engagement, increasing conversion rates, and building a community are only a few of the benefits of email marketing for SaaS companies. Here we'll highlight the most important figures. If you are familiar with the AMP 4 Email technology, you must have been waiting for Yahoo Mail to join Gmail and Mail.ru, and support AMP. Contact us to check how Incredo can help your marketing efforts. This email is there to make the customer’s work easier. Stores your data. Just keep in line with brand design, inform that you’ve fulfilled the request, and try to hint in one sentence at what your user is losing. We’re all busy people and sometimes your users can forget that the trial is not endless. In a land far far away, some people have some troubles with self-education, self-management, team building, and other various dilemmas. Even my shrink says so. Get Free access to 10 best converting PR pitches from our 5000+ customers. Let's begin our journey into the world of email marketing for SaaS products. Thus the email will be useful, informative, and short. Gently remind them that in a couple of days they’ll need to decide whether to purchase the product and stay with you or leave. And try to make the process of answering the questions more fun — let your users share the answers right in the email. In order to create personalization, they show that they follow their customers and know what they have already done with their software and what they might need. You're subscribed, look for a confirmation email shortly. To make a life-long friendship with your users you need to communicate with them as with real friends — neither rare but nor often, not just talking about yourself but showing some gratitude to them. I don’t like depressing articles. Preparing your "Year in review" email? Finally, the body of the text is straight to the point: it asks the recipient to download the software and reminds about the main benefits they might get. Their primary CTA is also used straight to the point: they just ask the reader to “Download Dropbox here”. And don’t forget to keep it short — leave all details for the website page. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Thanks! Well, my dear readers, I can’t answer this question with only one sentence. Canceling or subscribing is just a click of a button. Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. For additional follow-up email templates and, more specifically, ideas about what you can send your prospective employers after an interview, check out these templates. Don’t write too long email. Retention emails. Remember, 99% of people like to smile and laugh a bit even during serious business meetings. Remember to be as clear as possible. Let it be a simple branded design, a standard font, and meaningful words or understandable statistics. Try to provide such offers and information that will help them and encourage them to go further with your software. Remember — your fella Stripo — is always here to help you with fun email campaigns. What you can learn: In this powerful email marketing example, a lesson that can be learned is that you need to be as simple and straightforward with your customers as possible. Though it’s sad to admit, sometimes users decide to leave the little SaaS fella for different reasons. This is your first email and you need to show how much you care about your customers. Many SaaS companies unfortunately fail to do so, leaving plenty of money on the table as a result. In the SaaS email marketing strategy, Canva is an online graphic design platform that makes their customers and their achievements the spotlight of an email. Emails are considered to be the main way of telling more about your SaaS product and showing your customers that you really care about them. Still, this does not mean that email is dead. Or you can make one from scratch following simple instructions from our step-by-step guide. InVision, which is a prototyping, collaboration and workflow platform, does an awesome job of maintaining the momentum with its follow-up email that customers receive after creating an account. Introduction sales email sample #1: Highlight a mutual connection. When you have users who’re truly interested in your product but have an itsy-bitsy uncertainty, you might try to present a little surprise like a discount or special offer that might motivate them to make the final step and purchase the product. Also known as on-demand software, hosted software or web-based software, SaaS eschews traditional software installation, maintenance and management approaches in favor of delivering cloud-based applications via the internet. Make “an email show” with infographics, interactive elements while presenting your pretty product. Stripo allows both adding links to your videos on Youtube, and embedding videos in emails so users can watch your tutorials directly in their inbox. 25 MINUTE READ. They might not fully like the updates as you’re kinda pulling them outside their comfort zone but soon they’d be grateful. 21 B2B Email Marketing Examples (Incl. Dropbox is a great example of a SaaS that serves both the B2B and B2C sector, with different plans for business users and private users. What you can learn: Based on Dropbox’s email marketing strategy, the three main things you need to include in your email are: Post-registration emails are crucial in keeping new users engaged and interested in your brand. Their empathetic acknowledgment that everyone gets busy and could use a little extra time conveys that they understand human beings — something that often gets left out of promotional asks. Common examples are email, calendaring, and office tools (such as Microsoft Office 365). It’s not time to be shy. Let your users give you credits. This story might have been sad but little SaaS business understood one thing -- when you want to make lots of new friends and build strong relationships with them, there should be a dialog between two sides. And every time the days of trial passed, little SaaS business was left all alone without any friends as no one prolonged their friendship. And what I read mostly was “Way too many competitors on the market. This email is focused on social, as the main call-to-action (CTA) invites the recipient to share their achievements on Facebook or Twitter. Sona is the story-maker of Incredo. Marketing and promoting your SaaS solutions can sometimes be tricky. Secondly, for more personalization, they greet recipient by their first name. 5 winback email templates (+ examples) to keep customers engaged Stripo / Blog / 10 Types of Emails for SaaS Businesses with Examples While I was preparing this article, I decided to analyze what other smart people write in their articles about email marketing for SaaS. Why? This type of email is mandatory for all businesses as, according to the GDPR rules, we are allowed to send only solicited newsletter emails. Whenever you have new blog posts, expert articles, or interviews just notify your subscribers about them. Yes, this type of emails is also really important. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. We’re the best! It was a generous fella — every person could get a free 30 day trial of their friendship just by signing up and sharing his/her email address. Key SaaS Metrics That Matter for Your Business Growth, build brand loyalty through email marketing, Canva can get positive feedback and can inspire other users to create more designs, It will expose a wider audience to Canva’s platform, Headlines act like CTAs, thanks to words like “create”, “get”, “update”, “present”, Descriptions clearly show how easy it is to use inVision and how quickly projects can be completed. That’s why you need to use direct links or buttons with hidden links that lead your users to the necessary piece of information about the product on your blog. I didn’t hear back from anyone on the team. So try to add some useful information like an introduction to your product, or some advice on how to set it up correctly, or where to find instructions to your first welcome email. Dropbox. SaaS Email Marketing Funnel Examples from Real Brands Application Improvements Mailchimp. For instance, the email ab… Advantages of SaaS 1. In their email, first of all they notify the recipient that their free trial has already expired. We already did it ;) And want to share our results with you. When to send: You send retention emails to existing customers, though there are different use cases. The descriptions beneath video tutorials are just awesome: The email closes with an easy way to reach out for support and the reader is given a chance to communicate directly with a staff member. SurveyMonkey is smart. The Software as a Service (SaaS) model continues to gain traction across all corners of the business world, and for good reason. So purchase our product.”, would your users listen to you? The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Cause our relatives say that. Would it be okay for me to reach out next week to share those ideas with you? Without begging to stay, desperate words in Bridget Jones style. And try to make the communication as fun and useful as possible via different types of emails for SaaS. While I was preparing this article, I decided to analyze what other smart people write in their articles about email marketing for SaaS. And Really Good Emails know how to make out of a simple, not-designed email something and are full of intrigue, like what kinds of emails are their users going to get after an “official” subscription. The reason is that you cannot really offer loyalty programs or promo codes the way that traditional retailers do and if your service is free, it is even more important to keep your customers engaged with your SaaS company, so the advertisers continue to see the traffic.Taking into account the fact that the vast majority of your current and prospective customers spend their days in front of a computer, email marketing is proved to be an effective way of promoting your solution, and there exist a lot of powerful strategies you can make use of in order to build brand loyalty through email marketing. Another thing that they do with this email is encouraging their customers to use the feature by showing them that only ‘cool’ customers use the feature. Ask clients to recommend your product to their friends, to tell about it on their social media profiles, and give some bonuses for their efforts. Pulling from her experience with tech startups, non-profits, and 7-figure businesses, Val brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. A piece of advice: if you’re not sure whether your users would understand jokes but you’re sure about your sense of humor, try to test it in, for example, a couple of Facebook or Twitter posts to see their reaction. Just be as exact and to the point as possible. Salesforce, for instance, is a B2B SaaS company. Be very thoughtful when preparing this email — among all the types of SaaS marketing emails this one can change the whole future of your relationship with users, whether they become your clients later or not. Sales introduction email subject line: Thom Hartmann suggested I get in touch. Doing so is an essential customer retention tactic that all SaaS companies should master. For this reason, they offer a trial extension for 7 days. Moreover, try to include social media CTAs to create engagement among your followers. Examples of Tools for SaaS Sales. But when it comes to email, it can’t be long — subscribers simply won’t scroll through it. You need to bend over backward to succeed”, “You need to think strategically every day till the end of your life”, “Diversify or die”. For specific SaaS sales tools examples, think of MailChimp, HubSpot, and Zendesk. With an email sequence following a similar structure, we were able to double our trial-to-paid conversion rate at our previous startup HeadReach from 1.5% to 3%. 10 Types of Emails for SaaS Businesses with Examples. For such cases, you need to have a neat and sincere email where you unobtrusively show how you’re going to miss your user. First of all, an important thing here to mention is that the company shows its responsiveness to user behavior just in the beginning of the email. Sometimes, businesses offer extensions on trials and this is something that certainly needs to be communicated through emails. Don’t underestimate the power of your users :) Facebook and Linkedin had a big boost at their start exactly due to the referral strategy. Otherwise, how can users learn what a great and progressive product they’re using? As a prime example of a Software-as-a-Service vendor, HubSpot is a family of inbound marketing, sales, and CRM solutions that provide marketers with all the tools and functionalities needed to create compelling content, target the right audience, and sell at least three times faster than their competitors. Knowledge is power – whenyou know how to apply it. As a side note, not all cancellations should be treated equally. 7 Examples of SaaS Companies with Exceptional Marketing Here we have it: 6 outstanding SaaS email marketing examples and the main lessons you need to learn from them. 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